Named after an Indian Urdu language writer - Ismat, these Kala Cotton outdoor/indoor mats are handcrafted from heirloom organic cotton grown in Gujarat, India. Handwoven on traditional wooden looms by award winning weavers, they are effortless, simple yet stylish and have an earthy feel to them. Use them for your next visit to the park, poolside hangs or the beach days. Also featured here are our most popular pillows Amrita and Anna!
These Kala Cotton mats are handcrafted on hand-operated wooden looms, one of the oldest methods of textile production in India. The looms require no electricity or punch cards to guide the design, only skill, techinique and vision of the weavers. The yarn is made from heirloom organic cotton grown in Gujarat, India. The crop is purely rain fed so unlike large scale industrialized cotton production, it doesn't require vast amounts of water to grow. It is also organic since it needs no pesticides and has high tolerance to diseases and pests.
By choosing this handmade piece, you help preserve craftsmanship and support rural artisan communities. We truly appreciate your support.
Ismat Chugthai was an Indian Urdu language writer who highlighted and wrote on female sexuality, femininity, women rights and class conflict. With a style characterised by literary realism, Chughtai established herself as a significant voice in the Urdu literature of the twentieth century, and in 1976 was awarded the Padma Shri by the Government of India. She was also the recipient of the Ghalib award, Filmfare award (best story).